Nike Training Club was looking for a brand line to promote their free training app.
We took a thorough look at their competition
and settled on a line we knew only Nike could say.
We took a thorough look at their competition
and settled on a line we knew only Nike could say.
The sentiment is as old as the Nike brand itself:
if you have a body (of any shape, size, or ability)
that you choose to move (in any form or fashion, towards any end),
you are an athlete*.
if you have a body (of any shape, size, or ability)
that you choose to move (in any form or fashion, towards any end),
you are an athlete*.
